Are you a mover and a shaker? What’s that, you’re not sure? If you were on Klout, there wouldn’t be any doubt in your mind. The service keeps track of your activity across the social networks and assigns you a numerical score that lets you know, basically, whether you’re hot or you’re not. If you’ve got Klout, you might get a Mango-packing Windows Phone, too; Microsoft’s giving away 500 of the devices – along with passes to VIP launch parties – through the Klout Perks rewards program.
The barrier to entry is nothing to sneeze at, though. You’ll need to be 21 years old and have a Klout tech score of a whopping 55 or higher. You can see if you qualify by clicking this link. The first VIP party will take place in New York, and then move around the country to Chicago, Dallas, Los Angeles, and San Francisco.
“Top influencers are trusted by their audience to share their real opinions and more and more brands are recognizing this power,” the Klout blog post announcing the deal crows. “Klout Perks is quickly becoming the best way to launch new products.”
What do you guys think of this social movers and shakers-focused marketing technique?