Despite Microsoft's claims of having sold 180 million Windows Vista licenses since the OS's launch, there are plenty of XP owners who have to decided to skip this round and wait for Windows 7. Some of them aren't even willing to give Vista a first look, let alone a second one, and these are the one Microsoft is targeting with Mojave.
What exactly is Mojave? As far the XP faithful are concerned, it's the code name for a brand new OS Microsoft has been working on. And to them, it is brand new, but for the rest of us, it's simply Vista with a new name. That's right; Microsoft is trying to dupe Vista's skeptics into not only giving the OS a test run, but get them to admit they like it. And it's working. Microsoft last week rounded up several XP users who had negative impressions of Vista and showed them Mojave. According to Cnet, over 90 percent gave positive feedback on what they thought was a new OS, with Microsoft recording their reactions after being told Mojave is really Vista.
"We have a huge perception opportunity, said Windows unit business chief Bill Veghte. "We are going to try a bunch of stuff."
The idea got started just two weeks ago in an email from Microsoft's David Webster to several higher ups, including Veghte, and it didn't take long for the cameras to start rolling. Footage could start airing publicly as early as next week, but will it be enough to convince staunch XP users into upgrading?