With even Google leaping onto the smartphone bandwagon, those clamoring for a Zunephone now have a strong case. Perhaps Microsoft does need something more than just a software overhaul to arrest its slide in the smartphone market. OEMs remain under considerable pressure to abandon the relatively primeval Windows Mobile platform after the advent of the more voguish Android.
"Now, your other question was about I'm getting old. Zune, so Zune has been critically successful. And the way Zune is going to be successful for us in the future is you should think of that as our media service across multiple screens. We'll continue to have the Zune device screen. But, we now have Zune on Xbox. We have Zune on the PC. There are other places where Zune logically could go that we don't get to talk about yet. And I think lots of different screens with that capability can go,” said Bach. Zunephone still dwells the realms of wild speculation. Bach could very well be pointing toward something less radical.