Windows users are creatures of habit. Once in a groove, it rapidly becomes a rut from which they seem unwilling to escape. Even in the face of upgraded hardware and software, they cling to the ‘tried and true.’ What’s Microsoft got to do to get it’s users to move on?
Microsoft has decided that something’s got to give. It will be running a campaign between now and June 2010 to convince IE6 users that change can be good. According to Ryan Servatius, senior product manager for Internet Explorer: “What we’re doing with the outreach is help users understand how to protect themselves against social engineering threats that exist and to help people understand how Internet Explorer 8 puts people in control of their own privacy online.” Microsoft, in effect, plans to scare people into upgrading. (And what’s scarier than the threat IE6 poses to children?)
How well this will work is a matter for debate. Marcus Yam, at Tom’s Hardware, suspects it won’t have a big impact, because browsers are tied to operating systems, and that the big challenge won’t be everyday users, but corporate users for whom upgrade costs, even for free software, can be substantial.