File host Mega Upload is taking no prisoners in its war of words with Universal Music Group. The site produced a music video of sorts with various well-known musicians affirming their support for the service. Universal wasted no time in filing a DMCA takedown saying that MegaUpload didn’t have the necessary rights to post the video. After a little back and forth, MegaUpload is taking things to court.
Universal claims that at least one of its artists did not authorize MegaUpload to use his or her likeness. This seems a little far-fetched because the video is not assembled from stock footage; people like will.i.am, Kanye West, and Ciara are actually interacting with the camera. Universal further asserts that other artists have come forward to it saying they did not give MegaUpload the rights to their images. MegaUpload says everything is on the up-and-up, and all the artists in the video consented.
The court case filed by MegaUpload seeks an injunction preventing Universal from filing additional DMCA claims on the video. It also seeks monetary damages. Do you think that Universal is “attempting to control what artists can and can’t endorse,” as MegaUpload claims?