Once upon a time, YouTube could be relied on to find that funny snippet from last night's sitcom episode to share with family and friends that may have missed it. Now it's a crap shoot whether the video you're looking for will exist, or if it's been deleted over copyright concerns like so many others. And if you do find the clip you're looking for, are you giving up any privacy rights to watch it? Throw in the crummy video quality (Tip: Add &fmt=18 to the end of YouTube URLs), and one has to wonder if there's any suckage left to bestow upon YouTube.
Apparently there is; The Wall Street Journal reports Google is looking to sell pre-roll and post-roll ads because, well, the expected $200 million in anticipated ad revenue this year evidently isn't enough. Or course, Google must first find willing advertisers, a task that could prove more difficult than it seems. According to the story, Google is only selling ads against video clips that been approved by media companies and other partners, which equates to just 4 percent of the total clips on YouTube. That means the overwhelming majority of videos don't seem to be worth anything to the company. At this pace, could it be long before they're also not worth anything to viewers?