It's not very big, but come November, LG plans to start selling a gorgeous-looking 15-inch OLED television set. It will first be commercialized in South Korea and then offered overseas sometime next year, LG said. Larger OLED displays are also expected to follow.
"We are planning to unveil a 40-inch grade (OLED) product in a not too distant future," an LG executive said.
It's anyone's guess what the 15-inch display will cost. High prices have kept OLED technology from being mass produced to compete with LCD technology, which has fallen in cost dramatically in the past several years. To put it into perspective, Sony's two-year old 11-inch XEL-1 still sells for a hefty $2,500 in the U.S.