Lenovo hopes the Think brand has what it takes to compete for the high end.
Starting April 1st, Lenovo will split itself into two separate entities; a move they no doubt hope will help them compete for the high end market currently dominated by Apple. The Lenovo Business Group will be responsible for the mainstream laptops, desktops, tablets, smartphones, and Smart TVs, freeing up the Think Business Group to go after the high end consumer.
CEO Yang Tuanqing claims that despite repeated attempts, Lenovo just doesn’t have the same high end appeal as Think, and believes only as a separate group will they have the flexibility they need to compete with Apple for high end consumers. PC Makers have struggled over the years with anything over $1,000, which coincidentally, is where the price of a MacBook begins.
We wish them luck. High end gaming laptops tend to offer slightly above average build quality, but we still wish better options existed in-between those, and the $400 plastic pieces of junk that we see lined up at our local Best Buy. Thinkpad’s tend to review well, and we can’t wait to see what they have in-store for us enthusiasts.