Amazon is usually light on details when discussing Kindle sales, but this time we’ve been granted a bit more data on the holiday season. According to Amazon, the online retailer moved 4 million Kindle devices in the month of December. Additionally, eBook gifting shot up 175%. After all, you can’t give a Kindle without including a few books.
The numbers for individual Kindles were not broken down further. So we don’t know how much of that 4 million was accounted for by the $200 Kindle Fire, and how much was the $79 Wi-Fi only eInk Kindle. Although, Amazon has said that the Fire is the most gifted product on the site. At any rate, Kindle sales broke records this holiday season.
Amazon CEO Jeff Bezos commented in a statement that this explosion is good for authors as well. He explained that the #1 and #4 best selling eBooks on Amazon were published by independent authors using the Kindle Direct Publishing system. Did you give or get a Kindle this year?