Removing some of the suckage from iTunes, Apple has begun informing music distributors that it's increasing the length of some samples three-fold, CNet reports.
"We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States," Apple said. "We believe that giving potential customers more time to listen to your music will lead to more purchases."
The longer samples apply to songs longer than 2 minutes and 30 seconds. Apple tried to push through the change back at the beginning of September but met with resistance from the National Music Publishers Association (NMPA), which argued that Jobs and Co. needed to further negotiate with music publishers.