One thing you won't catch Intel doing is dwelling on the past to the point where it paralyzes the Santa Clara chip maker from moving forward. Consider Intel's CULV (Consumer Ultra-Low Voltage) laptops, an experiment that flopped and could have left a permanent bad taste in Intel's mouth. Instead, Intel CEO Paul Otellini calls it a "trial run" for what comes next: Ultrabooks.
Intel's talked about its Ultrabook concept before. Earlier this month, Intel executive vice president Sean Maloney boldly predicted that Ultrabooks would grab hold of 40 percent of the consumer laptop market by the end of 2012. Turns out that wasn't a rogue comment, though maybe a bit ambitious.
"The Ultrabook project is much more akin to Centrino," Otellini said of the platform during a conference call, according to RegHardware.com. "It's a very wholistic approach to moving the entire market to a different kind of form factor, not just in terms of thinness, but in terms of the feature-set... always on, always connected, the machine is always aware of the networks around it... instant on, instant boot capability... building in integral touch... and other feature-sets."
Otellini insists the Ultrabook concept is "as much about the features around the skin, or inside the skin, as the shape of the skin." In other words, Ultrabooks won't be mere MacBook Air clones, or rebadged Samsung Series 9 laptops.
As for Maloney's 40 percent figure, Otellini didn't dismiss it, but cautioned "there's a great deal of engineering that has be done" before achieving that kind of market share.