Hulu is celebrating its first anniversary. And what an amazing inaugural year it was for Hulu: its market share rose steadily through the year making it one of the most riveting video sites on the internet. The video-on-demand site has stepped into its second year armed with new social networking features.
Now website users can share their favorite shows with each other using the new "Hulu Friends" feature. Users can import contacts from major social networks and email services. The site ensures that friends are kept up to speed with each other’s viewing activities. This move is expected to make Hulu more enticing for advertisers.