Hulu CEO Jason Kilar has posted on the Hulu blog a rundown of how the video streaming service did in 2011. Despite the general annoyance many users express about its content restrictions and ads, Hulu had quite a good 2011. Revenue was up 60% last year to $420 million, which exceeds the company’s expectations.
Kilar also updated us on Hulu Plus numbers, which are growing at a rate double that of 2010. There are now 1.5 million paying subscribers, and Kilar expects Plus subscriptions to account for over half of the business in 2012. Hulu hopes to attract those users by adding more content. In 2011, the site’s selection increased by 105%, Kilar said.
The blog post goes on to praise Hulu’s innovative dual revenue stream, meaning both ads and subscriptions. Kilar suggests that content owners would be much better off with Hulu over other streaming services. We know who he was talking about, but he failed to mention Netflix by name. How do you feel about Hulu?