It seems inevitable that ISPs currently training their guns at p2p traffic will soon start fretting over video sharing websites, which are gaining in popularity and gradually conquering more internet bandwidth. November 2008 proved to be another prolific month for online video websites. According to data released by comScore Video Metrix service, there was a 34% year-over-year increase in online viewership in the US in November. A staggering 12.7 billion online videos kept online viewers riveted to their computer screens.
Google websites accounted for 40% of the total views in that month. Google obviously has its Youtube juggernaut to thank for being in the ascendancy. Youtube contributed 98% of Google’s market share. Google websites also triumphed as far as total number of viewers goes with 98 million viewers in November.
One website that has come up by leaps and bounds is Hulu, which retained the 6th spot in the high-stakes online video market in November 2008. Hulu scored a major victory over its competitors by emerging as the website with most riveting videos as the average duration of each video viewed at Hulu was 11.9 minutes – way higher than the industry average of 3.1 minutes.