As it searches for a way to turn its fortunes around, struggling phone maker HTC is reportedly investigating the possibility of launching its own music streaming service. The client would be built into the default music app on all of HTC’s Android devices, and possibly as an add-on for Windows Phone. The company is, as expected, cagey about answering any questions at this point.
HTC took a large ownership stake in Beats Audio last year, and has been shipping phones with Beats technology for the last few months. So maybe a music service would fit right in. HTC has also shown an interest in bringing special services to HTC Sense, the company’s user interface used on Android. There is already an HTC movie streaming service, and upcoming phones will include 50GB of Dropbox storage for users. Talks with Spotify apparently went nowhere, which may have led to the development of an in-house solution.
Sources are saying that HTC could announce the service later this month at Mobile World Congress. Samsung has pulled back on MWC this year, so that could give HTC the opening it needs to make an impact.