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Despite AT&T’s lawsuit against Verizon, more commercials go live bashing AT&T’s coverage. They aired three new commercials this weekend featuring the allegedly dismal 3G coverage of AT&T’s service. The new Verizon commercials are holiday focused, featuring Santa’s elves and the iPhone that got sent to the Island of Misfit Toys.
AT&T is suing Verizon in the state of New York for misrepresenting its 3G network in the “There’s a map for that” commercials that debuted a month ago. Their claims are basically that the colors of the maps (red or blue with a light gray background) confuse the customer into believing there is NO service outside the blue spots on AT&T’s map.
Verizon has since altered the ads with fine print and some verbiage changes, but the colors of the maps remain. Fine print withstanding, I can’t imagine AT&T (or its lawyers) will be happy about these ads. Perhaps they should hire Justin Long to do “I’m an iPhone” commercials.
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[1] http://www.maximumpc.com/user/jamor
[2] http://www.engadget.com/2009/11/08/verizon-takes-another-swing-at-atandt-puts-iphone-on-the-island-o/
[3] http://www.maximumpc.com/article/news/verizon_makes_it_personal_%E2%80%9Cthere%E2%80%99s_map_that%E2%80%9D_ad
[4] http://www.maximumpc.com/article/news/att_fires_back_against_verizon_colorful_maps_3g_commercials
[5] http://www.maximumpc.com/tags/ads
[6] http://www.maximumpc.com/tags/att
[7] http://www.maximumpc.com/tags/lawsuit
[8] http://www.maximumpc.com/tags/mobile
[9] http://www.maximumpc.com/tags/verizon
[10] http://www.maximumpc.com/articles/news