Every year, Spike TV hosts the Video Game Awards (VGA) show, an all-out affair with much ballyhooing. With so many awesome titles to choose from, surely this type of event would draw fan interest, right?
Wrong, and we're sorry for calling you Shirley (we had to squeeze a Leslie Nielsen reference in eventually - RIP). According to Variety's figures, Spike TV's audience diminished for the fourth straight year, this time notching a 3 percent drop in viewership from last year and only pulling in 627,000 viewers. In the words of Jerry Seinfeld, what's the deal with that?
Take your pick. Maybe the numbers are down because the show is hosted on a Saturday when even die-hard gamers have other things to do. Perhaps Neil Patrick Harris can't draw in the kind of crowd Spike TV thought he would (have we broken the record for most celebrity references in a single tech blog, yet?). Or could it be that Spike TV's the one hosing the event?
No matter what the reason, there were a few consolation prizes. Adult viewers 18-49 were up 12 percent this year, while those ages 18-34 were up 5 percent overall, and 15 percent among men.