If you weren't one of the first to snatch up a copy of Halo: Reach for the Xbox 360 earlier this week, there were plenty of others who filled in the gap. According to Microsoft, the latest title in the still uber popular Halo series pulled in $200 million in global sales on launch day.
"We feel really good about where the 'Halo: Reach' numbers are," said Phil Spencer, vice president of Microsoft Game Studios. "What 'Halo: Reach' numbers tell me is gamers are there. They are willing to buy the great experiences when they come out. In fact, that we are exceeding 'Halo 3' numbers out of the gate tells me that the industry is in a healthy state."
Fetching $200 million on day 1 day made Reach the biggest launch of any game or movie so far this year, Spencer claims. All told, the entire Halo franchise has sold more than 34 million copies during its ten-year tenure, pulling in almost $2 billion in sales.