Unless you're talking tumors or processors, the general consensus seems to be that "Bigger is better," and the Guinness Book of World Records built itself into a household name on the back of the axiom. The publication definitely stuck with its bread and butter for the release party of the Guinness World Records Gamer's Edition 2012. Most launch events are actually kind of boring, consisting of ceremonial ribbon cutting and some hors d'oeuvres if you're lucky -- but Guinness brought the big guns in the form of the world's largest controller, a massive NES gamepad.
The fully working controller was designed by Ben Allen, an engineering student from the Netherlands, with the help of a couple of friends. It's bigger than Ben Allen, too -- The Verge reports that the controller clocks in at over 12 ft. wide and 265 lbs. and it definitely takes a tandem to work both the D-pad and the buttons. Living that large doesn't come cheap, either; the behemoth cost around $6,000 to build. Check out the first half of the video above for a closer look at the beast.