Guild Wars 2 appears to be selling well. So well in fact the developer has voluntarily sold itself out of digital copies. This is the first time in recent memory that a developer has refused to take money from hordes of eager PC Gamers, and while the game does have some growing pains, we commend them preemptively for taking this bold step to protect the player experience. The developer broke the news to would be fans via their official Facebook page, and the comments below seem to suggest some users are having more problems than others.
“Ensuring the best possible play experience for our fans is our highest priority. We’ve said before that we would be willing to temporarily disable first-party digital sales if we felt our high player concurrency may compromise player experiences. We have now reached that point.
Effective immediately we have disabled sales via buy.guildwars2.com. To be clear, box and digital sales are still available via our retail partners. We are tracking our concurrency closely while expanding our infrastructure. We’ll re-enable first-party digital sales as soon as we feel that we can do so safely. ~RB2”
We suspect ArenaNet will be furiously adding servers and support staff in the coming weeks to keep up with demand, however if you just can’t wait you still have options. Boxed versions will still be honored, and even some third party sites still have CD keys available. It won’t completely cut off the flood of new players, but it should at least slow it down until they can catch up with demand.