Lack of consumer interest is keeping Google from building Windows 8 and WP8 apps.
It probably does not matter a great deal to those hell bent on avoiding Windows 8 like the plague, but for those who have jumped on the Windows 8 bandwagon with alacrity, the lack of triple-A apps on the platform must be worrying. If you happen to be a Windows 8 early adopter waiting for things to improve, you are unlikely to find recent comments by Google’s Clay Bavor very comforting.
Currently, there are no Google apps for either Windows 8 or Windows Phone 8. But it is surely just a matter of time before that changes, right? Wrong! Google Apps product management director Clay Bavor, recently told V3 that the search giant has no plans of building Windows 8 and Windows Phone 8 apps at the moment.
He didn’t stop there, though. He candidly told V3, "We are very careful about where we invest and will go where the users are but they are not on Windows Phone or Windows 8.”
"If that changes, we would invest there, of course,” he added.
In our opinion, it is still just a matter of time before Google is forced to build Windows 8 and Windows Phone 8 apps. Because, sooner or later, Windows 8 will be on far too many PCs for Google or anyone else to overlook, even if it is a failure by Microsoft's lofty standards.
However, building Windows Phone 8 apps is an entirely different matter. Granted, porting apps between Windows 8 and its mobile cousin is not a difficult task by any means — both platforms have a lot in common — the question is, would Google want to do it? Well, it has every reason not to. After all, with Windows Phone 8 being a direct rival to Android, Google wouldn’t want to give it any importance until absolutely necessary.