Google is doing a bit of spring cleaning and one of the services it's kicking to the curb is Google Reader, the sultan of search announced in a blog post. It's been an eight-year run for Google Reader, which launched in 2005 but has recently been declining in usage. So, on July 1, 2013, Google is throwing its RSS a forced retirement party, giving users a good three months to export their data and subscriptions with Google Takeout.
The decision to retire Google Reader came with a heavy heart.
"We know Reader has a devoted following who will be very sad to see it go. We’re sad too," Google said. "There are two simple reasons for this: usage of Google Reader has declined, and as a company we’re pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience."
The last entry in the Google Reader blog, prior to the above announcement, came in October 2011 when Google announced a fresh new design and Google+ sharing. For those who aren't familiar. Google Reader allows users to read their RSS feeds in a central location.
These days, however, RSS faces stiff competition from social media services like Facebook and Twitter. Granted they're not the same thing, but for mainstream users, they're sufficient for keeping up with what's going on in the world.