In the emerging world of HTML5 video, the H.264 codec has the early lead. But as anticipated, Google threw a new competitor into the mix today at Google I/O. Google's VP8 codec is now available to anyone to use royalty-free. This was announced as part of a larger project called WebM in conjunction with Mozilla and Opera.
Many have been concerned with the patent ownership of H.264, and open source projects like Firefox have been unable to include it. VP8 could be a real alternative here. The other open alternative, Ogg Theora, is seen as having inferior quality to that of H.264 and VP8. There were rumors earlier today that Microsoft would be building support for VP8 into the upcoming Internet Explorer 9. Redmond has clarified they will support the standard, but users will need to install the codec on their systems.
In short order Chrome, Firefox, and Opera will have support for the new codec. Youtube will also be made compatible with VP8. No word on if Safari will join the VP8 club as well. Flash isn't dead yet, but there's another vulture circling it now. Would you prefer VP8 or H.264 be the next generation video standard?