Google is launching an all-out offensive against Microsoft and its Microsoft Office software suite with a new ad campaign called "Going Google." In addition to being spattered all over the web, the new ads will also appear on billboards on four major U.S. highways that will give a new message about Google Apps everyday for a month. Said highways include the 101 in San Francisco, the West Side Hwy in New York, the Ike in Chicago, and Mass Pike in Boston.
The strategically placed ads, which will target IT managers stuck in traffic jams, will focus on how and why some 3,000 organizations are signing up to use Google Apps each day. According to Google, more than 1.75 million businesses, schools, and organizations have joined to use the various combinations of Gmail, Google Calendar, Google Docs, and other Google Apps.
Google's new ad campaign represents the latest in an ongoing war between the search giant and Microsoft. Google recently announced the development of its Chrome OS, while Microsoft recently announced a deal to take over Yahoo's search business.