Google's privacy policies have come under fire in the past, but when it comes to the 'do-not-track' feature mentioned in the Obama administration's online "Consumer Bill of Rights," the Sultan of search won't be pushing anyone's buttons. Instead, it will givers the opportunity to press a button, embedded in Chrome, to initiate the DNT feature and tell websites to back off.
The Obama administration on Thursday said that leading Internet companies and online advertising networks are committing to act on DNT technology in most major Web browsers, which is only half of the equation. For it to be effective, browser makers have to ensure that DNT technology is baked in, is accessible, and that it works.
"We’re pleased to join a broad industry agreement to respect the 'do-not-track' header in a consistent and meaningful way that offers users choice and clearly explained browser controls," Google Senior Vice President of Advertising Susan Wojcicki wrote in an email to Bloomberg.
Google's decision comes on the heels of a public backlash over its decision to unify privacy data from 60 Web services.