Google Flipboard Competitor to be Dubbed "Propeller"

Posted 09/16/2011 at 2:20pm | by Ryan Whitwam

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Flipboard set nerd hearts aflutter when it brought a magazine-like experience to news feeds on the iPad. Google apparently tried to buy the feisty young start up last year, but was rebuffed. Well, now the Big G is reportedly building its own Flipboard competitor called Propeller. 

The app will preform the same basic function as Flipboard, Zite, and AOL Editions by organizing news and reformatting it for a tablet interface. Sources that have seen the early versions of the app have called it “mind-blowing good.” It’s not clear what sort or social integration the product will have, but Google+ is for sure. Facebook and Google have been at odds, but it’s not out of the question that Propeller could include Facebook Connect.

The app is being developed for both Android and the iPad. Obviously, there is no release date available at this time. Do you thing Google can take out Flipboard? 

Image via Mark Richards