Google hasn’t officially announced that it’s entering the music game yet, but with yesterday’s acquisition of Canadian based music startup Pushlife for a cool $25 million, its clear the search giant is looking to make a few improvements to Androids media capabilities. Pushlife was founded by former Research in Motion employee Ray Reddy who had a passion for bringing iTunes style sync to other smartphone platforms, a hobby that seems to have paid off quite handsomely.
It is unclear at this point if Google plans to implement Pushlife’s software sync “as is”, or if they were simply after the technology and the engineering expertise for a larger rollout. A sync solution is of course sorely needed on the Android platform, but evangelists will no doubt be surprised Google didn’t go after something a bit more fleshed out such as DoubleTwist.
DoubleTwist offers many of the same iTunes sync capabilities Pushlife advertises, along with a very slick interface, and wireless sync. The biggest difference between DoubleTwist and Pushlife, from what we can tell, is the music store relationship. While DoubleTwist is very clearly in bed with Amazon, Pushlife has established relationships with at least a few major labels directly, and was rumored to be going after carrier billing for song purchases.
When asked for a comment Google wouldn’t verify the exact terms of the sale, but did say: “We believe the team has a wealth of experience building cool mobile applications, and we think they'll make a great addition to our mobile team."