You can't get enough Three's Company reruns, your lucky number is 3, and this one time back in college you and two other co-eds, well, never mind on that last bit. The point is some of the best things often come in threes, but Gigabyte has a different magic number in mind. The motherboard maker just launched its Super4 mobo series, the latest range of next-generation motherboards based on Intel's H61 chipset "equipped with the very best components and a comprehensive range of unique features that raise the bar for mainstream desktop PCs."
The Super4 nomenclature is Gigabyte's attempt at clever marketing to draw attention to high quality components, not just on the company's high end boards, but on mainstream silicon too.
"Gigabyte was the first motherboard maker in the industry who pioneered the use of higher quality components such as all solid capacitors to provide a higher quality standard of motherboard to our customers," commented Henry Kao, VP of Worldwide Service and Marketing at Gigabyte. "With the new Gigabyte Super4 series, Gigabyte now hopes to challenge people's perceptions of what a mainstream motherboard should be by equipping them with the advanced features and extremely high quality components that you would ordinarily expect to see only on a more expensive motherboard."
Enough of the hype, what exactly is Gigabyte pitching here? The answer to that is a range of technologies broken down into four categories, including:
Super Safe: DualBIOS with 3TB+ HDD support; one fuse per USB port; 50,000 hour Japanese solid capacitors
Super Speed: Integrated overclocking chip; Ultra Durable 2 power technology; 3x USB power for faster charging
Super Savings: Lower RDS(on) MOSFETSs to reduce energy; Ferrite core chokes; lower CPU zone temperatures; high power efficiency
Super Sound: 7.1 audio with a proprietary converter capable of 108dB SNR playback
And so there you have Gigabyte's Super4 nomenclature in a nutshell. It's really just a lot of marketing, though Gigabyte deserves kudos for implementing higher end technologies on everyday motherboards, assuming the company can maintain mainstream prices. Current models with the Super4 designation include the GA-P61-USB3-B3, GA-P61-DS3-B3, GA-HA65M-D2H-B3, GA-H61M-USB3-B3, GA-H61M-D2-B3, and GA-H61M-S2V-B3.