Hitherto, OnLive has been widely viewed as the cloud gaming industry’s poster child, but don’t be surprised if it eventually ends up getting overshadowed by its lesser known rival Gaikai. This is because the latter is joining forces with the world’s largest television manufacturer.
Samsung is bringing cloud gaming to its Smart TVs. Called Samsung Cloud Gaming, the service will be powered by Gaikai’s game streaming technology. According to a joint press release issued by the two companies Tuesday, their partnership will make it possible to stream demos and entire games directly from the Samsung Smart Hub environment in Samsung’s 7000 series and up 2012 LED Smart TVs. The Gaikai-powered service will soon be open to Samsung Smart TV-owning beta testers in the States.
“Our vision is to provide the same access to video games that consumers enjoy with TV shows, movies and music. Our research made Samsung the obvious partner to turn this vision into a reality,” said David Perry, CEO of Gaikai Inc. “Samsung is the largest TV manufacturer in the world and Gaikai is the industry-recognized fastest cloud-based streaming service for video games. Together, we will turn Samsung Smart TVs into a console-like experience capable of delivering the best-selling video games and other content instantly to consumers – no downloads, no extra hardware, no trips to the store.”
This is not the first deal of its kind for Gaikai, though. Earlier this year, the game streaming company announced a similar partnership with LG as well.