In an interview with TechRadar, Asus CEO Jerry Shen said his company plans to commercially launch its current fold/unfold notebook concept around September or October of this year, with mass production to begin in the second half of 2009.
"In 2007 when Apple launched the MacBook Air, it created a lot of media attention," Shen said during the interview. "So this year Asus plans to launch the Fold/Unfold, not following with tradition, to create a similar momentum."
Collaboratively developed by groups of designers from France, Italy, and Korea, the folding notebook concept folds in a way that adjusts the keyboard when the screen is lifted, taking it from a resting flat position to a raised, angled position. In addition to offering space saving ergonomics, the raised keyboard could potentially lead to better airflow for the internal components.
Shen made mention of Apple's MacBook Air more than once during the interview, and it's clear the folding notebook will look to compete with it as a more affordable and economical PC version.
According to Shen, the new notebook will be priced somewhere between $1,000 and $1,500.