Intel has big plans for its Ultrabook concept. These thin and light machines built around Intel's Ivy Bridge platform are supposed to combine the performance of mainstream laptops with tablet-like features, and if Intel's Sean Maloney is able to see the future, Ultrabooks will eclipse 40 percent of the notebook market by the end of 2012. The big challenge is in getting the price tag to where Intel wants it, which is below $1,000.
As much as Intel wants that to be the case, it isn't going to happen right away. According to news and rumor site DigiTimes, production costs are just too high. Come late September or early October, Asus plans to launch its 11.6-inch UX21 and 13.3-inch UX31 Ultrabooks priced between $1,000 and $1,600.
This isn't an issue that's only facing Asus. According to Italian website notebookitalia.it, Acer's also planning to launch a handful of Ultrabooks, and like Asus, these will cost more than $1,000.