Eye-Fi on Tuesday announced its new Mobile X2 card, an 8GB Secure Digital card that provides instant uploads anywhere by wirelessly connecting the camera to a mobile device, such as a smartphone or tablet. This big new feature is what Eye-Fi calls 'Direct Mode,' which supports both iOS and Android. With Direct Mode, the Eye-Fi can can establish a direct connection to the mobile device by creating its own Wi-Fi network, even if you're miles away from a hotspot, Eye-Fi says.
"Direct Mode helps us bridge the gap between classic digital imaging and the exploding world of mobile devices," said Jef Holove, CEO of Eye-Fi. "With Direct Mode and our new Android and iOS apps, the pervasive connectivity of mobile is made available to existing cameras."
Such storage and sharing luxury doesn't come cheap. The Eye-Fi Mobile X2 in 8GB form sells for $80 (available for pre-order from Amazon.com, and at Apple and Best Buy stores on April 17, 2011). If you've already invested in an Eye-Fi X2 card, don't kick yourself. The company says Direct Mode will be available as a free upgrade to all Eye-Fi X2 cards later this week.