Asus hoped to ship 25 million million motherboards in 2010, but as the year comes to a close, it will fall short by about 3.2 million boards. Gigabyte will also fall short of its goal, having shipped about 18.5 million units when it hoped to reach 20 million.
It's not just them. According to DigiTimes, every Taiwan-based motherboard maker failed to achieve internal shipment goals, including ASRock, ECS, MSI, and Pegatron. The reason? DigiTimes says the bond crisis in Europe played a big role, as did weaker-than-expected demand in China. That second part is important because China is now the largest motherboard market in the world, at least in terms of shipments.