Unlike its closest competitor, Activision, Electronic Arts broke its 2008 bank over original IPs like Mirror’s Edge, Dead Space, and Left 4 Dead, instead of the usual sequel-oriented fare. And at first glance, this risky strategy – akin to crawling when you already know how to walk, monetarily speaking – seems to have paid off.
During a conference call held earlier today, EA announced that Mirror’s Edge and Dead Space have roof-run and moon-walked their ways, respectively, to one million sales. Left 4 Dead, meanwhile, managed to pick the brains of 1.8 million retail customers. (Note: EA doesn’t have anything to do with the game’s Steam release, so it couldn’t provide any numbers on that.)
However, this tale of corporations, rebels, and zombies (of both the land and space varieties) doesn’t end happily. In spite of increased revenue, EA called its third quarter fiscal 2009 results “a clear disappointment.” The company posted an overall net loss of $641 million, mostly due to expenses and losses on investments.
Unsurprisingly, after taking such a beating, EA’s bleeding employees. The mega-publisher announced that it will reduce its workforce by 11% and close 12 facilities by the end of March. Roughly 1,100 people will be affected.
Good thing The Sims 3 and Dragon Age are landing soon, though, right? Oh. Never mind.