It's no secret that game publishers and developers typically aren't very fond of GameStop and the used game business in general, but rather than sit around and complain about it, it looks like Electronic Arts has finally found a way to cash in on second-hand titles. Starting in June, EA will block players who buy used copies of sports titles out of online multiplayer.
"It's quite simple -- every game will come with a game-specific, one-time use registration code with each unit sold new at retail," EA explains. "With your Online Pass, you'll have access to multiplayer online play, group features like only dynasty and leagues, user created content, and bonus downloadable content for your game including, for example, a new driver in Tiger."
If you pick up or rent a game where the code has already been registered, you'll be given a 7-day trial, after which time you can choose to purchase a $10 pass. The Online Pass will give online access to multiple users logged into the console where the it was first activated, so on the plus side, you won't need to fork over $10 for every gamer in your household.
"This is an important inflection point in our business because it allows us to accelerate our commitment to enhance premium online services to the entire robust EA SPORTS online community," EA said.