Getting your hands on a hot new PC game isn't as simple in China as it is in the United States. The Chinese Ministry of Culture needs to clear a title before it becomes available in stores, a process that's been known to take months, or even years. As a result, impatient Chinese gamers looking to engage in demonic hack n' slashing have resorted to pineapples, phonics and search trickery to get their hands on the much-coveted game.
Since Diablo III has yet to be approved, PC World and Kotaku are reporting that searches for the translated Diablo III name turns up fruitless on the eBay-like Taobao. Enterprising online retailers, however, are selling the game under the name "Big Pineapple 3" -- because "Big Pineapple" in Chinese is "dà bōluó". See what they did there? The listings for the game even include pics of a pineapple, in case verbal punnery isn't your strong point.