What just a day ago was rumor, now is a sure thing. Both TiVo and Roku boxes will be getting access to Hulu's $10 per month Plus service. TiVo will be offering the feature to customers that purchase Premere DVR service. Of course, a Hulu subscription will still be required.
Roku is taking the pricing angle to lure in potential buyers. In a statement, Roku founder Anthony Wood called the company's streaming solution "the most inexpensive device to stream Hulu content [to a TV]." The Roku boxes retail for between $59.99 and $99.99 and have access to Netflix and Amazon video already.
Is this what TiVo needs to pull out of their slump? With the cheaper option in the Roku, it's tough to see how TiVo will attract new buyers with this feature.