The results are in, and this might not surprise you, but Google’s market share is on the rise. November’s results show a meager, but still notable bump of 0.4 percent giving Google a grand total of 63.5 percent of all searches being done in the US. Google’s gains came mostly on the back of Microsoft’s Live Search and Ask.com which both gave up 0.2 percent. In terms of overall search engine market demand, the number of total inquires slipped a surprising 3 percent over October’s numbers. All the major search players noticed a roughly proportional drop in activity.
Despite the fact that Google appears to be well on track for world search domination, it’s worth pointing out that it isn’t all smooth sailing. The last time we reported on market share results back in August, Google enjoyed a whopping 69.17 percent of the global search market. Some of the smaller players such as AOL and Ask continue to hobble along with 3 to 4 percent of the market, but even though these numbers sound paltry, each 1 percent of the search market is reportedly worth around a billion dollars. That’s probably why competitors keep popping up, and seem to be slow to disappear.