Limiting the time it takes to reach the desktop from the moment the PC is turned on (no pun intended) may not be the holy grail of personal computing but it is something that merits attention. Google is just not chasing distant dreams in the “cloud” with its Chrome OS. It is also trying to address – or exploit - the growing mass resentment of slow boot times. In fact, the focal point of most reports about Google's operating system in the mainstream media has been its ability to boot in just 7 seconds. Not that tech-savvy people don't like quick boot times, but this is wonderful publicity as it is simple enough to stoke the curiosity of tech greenhorns, the majority.