It's the little guy that often gets overlooked in various circumstances, and when it comes to computers in general, BIOS makers fit that description, even though their chips and code play a big role in the operation of your PC. Like every other PC player, BIOS designers are feeling the hurt from weakening PC sales, leaving them to find alternative means to flip a profit amid a changing market place.
Insyde Software, Phoenix Technologies, and American Megatrends (AMI) have all started taking measures to deal with the impact of a slowed market, sources within the upstream supply chain tell Digitimes.
Each is going about it in a different way. Insyde Software, for example, is focusing on Android and server-related products to try and offset losses from the PC segment. Phoenix, meanwhile, reportedly "streamlined" its workforce to cut costs, while AMI is still looking for a solution.
BIOS makers are in a bit of a pickle. Some believe tablets are a passing fad that will no longer be around in five years, while Gartner predicts that tablet sales will top traditional PCs by 2017.