Like a down-and-out, washed-up action movie star, Blizzard’s Battle.net service – once a pimp-my-wagon pioneer of online gaming service form and function – is beginning to look a little silly in a world where relative youngsters like Steam and Xbox Live give the Internet the buddy cop treatment. However, instead of stinking up a beloved franchise or wrestling California into submission, Battle.net’s hopping back into the ring with an all-new image.
Most notably, Battle.net’s new groove (or possibly, the proactive reclamation of its old groove) brings with it a single online identity, which will consolidate all of your Blizzard game accounts into one mega-handle. Currently, merging accounts is optional, but you’ll eventually be forced to Brady Bunch your accounts together and experience convenient organization and other such terrifying prospects.
"As we continue to build additional functionality into the new Battle.net, we will eventually require all active World of Warcraft accounts to migrate over to Battle.net Accounts in order to continue playing," read the official Battle.net site.
The new Battle.net also allows you to manage purchases in Blizzard’s online store, which leads us to wonder if the service might eventually try to compete with Steam. After all, World of Warcraft means Battle.net comes equipped with 11 million users right out of the box. The potential’s certainly there.