Let's face it, no one's going to topple Google in the search game, at least not any time soon. That means the real race is for second place, and it's there that Microsoft's Bing and Yahoo's Yahoo Search run neck in neck.
Which search engine leads the pack from second place depends on who you ask, and if you put your faith in Nielsen's numbers, then Bing just inched ahead of Yahoo in the international search game.
"Nielsen's search data only counts genuine intentional searches that people type into a search box," Nielsen explains. "It does not include non-intended or 'contextual' searches that are automatically generated by search engines based on a person's browsing behavior."
With Nielsen's formula in place, the research firm says says Bing controlled 13.9 percent of the search market in August, up just barely from July. Yahoo, meanwhile, slid backwards 1.5 percentage points from 14.6 percent in July to 13.1 percent in August.