BFG Technologies, most known for its Nvidia-based videocards and, more recently, a power supply lineup and a short stint with 650i/680i-based motherboards, is jumping into the system building scene with a line of gaming and multimedia PCs called Phobos.
"Phobos was designed for gamers and media enthusiasts who demand top of the line performance, but may not have the time, desire, or expertise to build or maintain a high end system,” said John Malley, senior director of marketing for BFG Technologies.
BFG's banking on its reputation as a player in the enthusiast market to be successful in a sector which has seen consolidation in recent years, such as Dell acquiring Alienware and HP picking up Voodoo PC, two boutique vendors who helped define the niche market. BFG also looks to set its Phobos line apart with a combination of high end parts, "refined aesthetics," and a touch panel LCD.
BFG says its Phobos line will launch in three configurations starting with the Performance model (from $3,000), and moving up to an Advanced model (from $5,000), and culminatng with the flagship Elite model (from $8,000). The latter configuration will come standard with two BFG GeForce GTX 295 videocards in quad-SLI, an Intel Core i7 965 Extreme CPU, 6GB of Patriot DDR3-1600, four WD VelociRaptor 300GB hard drives, a Blu-ray drive, 1200W power supply, integrated iPhone/iPod syncing dock, and more.