Barnes & Noble is banking on better hardware and strategic relationships with third-party content providers being enough to sway potential Kindle Fire buyers over to the upcoming Nook Tablet. Officially unveiled this morning at a press event in New York, B&N confirmed what we already knew via leaked internal documents, which is that the Nook Tablet will be in stores November 17 for $249.
B&N claims the Nook Tablet is the fastest, lightest tablet with the best in HD entertainment. It weighs 14.1 ounces and is armed with a 1GHz dual-core processor, 1GB of RAM, full IPS lamination to reduce reflection and glare, 16GB of storage, and a battery that's good for up to 11.5 hours of reading time or nine hours of video viewing.
"In Nook Tablet, we’ve created the best wireless media tablet in the portable 7-inch class. Nook Tablet’s VividView display has been designed to be the world’s finest screen for readability and viewing content. We’ve utilized that breakthrough display technology to bring consumers the largest digital catalog of color and interactive books, magazines, children’s books and high-quality apps through our Nook Store. Additionally, we’ve seamlessly integrated today’s top entertainment services like Netflix, Hulu Plus and Pandora in a product that’s powerful, easy-to-use, under a pound, and a tremendous value at only $249," said William Lynch, Chief Executive Officer of Barnes & Noble.
B&N also lowered the price of its Nook Color to $199, matching that of Amazon's Kindle Fire, and said it will roll out its "largest software update ever" in December. Finally, B&N improved its Nook Simple Touch eReader with a new breakthrough E Ink display that's purportedly 25 percent faster than other eReaders, has better looking text, and boasts improved battery life, now available for a new low price of $99 "with no annoying ads."