The end may be nigh for the Zune. Microsoft CEO Steve Ballmer came up with a measured reply – equal parts of realism and escapism – when queried about the Zune’s future by BusinessWeek editor Stephen Adler at the McGraw-Hill media conference in New York. Though Ballmer reiterated Microsoft’s commitment to the platform, he admitted that the company will not be pouring a lot of money into it.
He said that Zune is both a device and a service. “And the future may be the software/ecosystem on other devices,” Ballmer went on to add. This is being read as a veiled hint at Zune’s impending demise as a hardware platform; Zune may be reduced to an iTunes-like service for other hardware platforms.