Steve Ballmer is no stranger to the CES keynote stage, having delivered the opening keynote at each of the last three editions of the popular trade show. It has now been announced that the Microsoft boss will also deliver a preshow keynote address at the next edition of the Consumer Electronics Association-owned event (much to a certain David Einhorn’s displeasure, we assume). But what will his keynote be all about?
As the CEA pointed out in its announcement, Microsoft has used the event to launch a number of innovative products, including the original Xbox and Avatar Kinect, over the past few years. As far as its core software business is concerned, Redmond’s announcement of the launch of the Windows 7 public beta at CES 2009 clearly stands out.
Rumors suggest that the company’s 2012 CES keynote could turn out to be a repeat of 2009. According to company insiders, the software company will announce the launch of the first public beta of Windows 8 at next year’s event in Las Vegas. Further, Windows 8 tablets of both the ARM and Intel variety are expected to register their presence at the show.
“From mobile to desktop to gaming and beyond, Microsoft has a significant impact on all aspects of the consumer technology industry, and Steve Ballmer's keynote is a great way to kick off the exciting 2012 International CES,” said Gary Shapiro, president and CEO, CEA. “We are excited to hear Microsoft’s latest initiatives and Ballmer’s vision for where consumer technology is heading.”