Verizon sure isn’t letting up with their new anti-AT&T ad campaign. Likewise, AT&T isn’t letting up with their legal threats. AT&T’s latest strategy swung into action on Wednesday night when they asked the federal court in Atlanta to order the ads pulled from the airwaves.
The ads (which we’ve discussedbefore) compare AT&T 3G coverage with that of Verizon. AT&T claims that the maps used in the ads are misleading because they do not show AT&T’s 2.5G EDGE network, instead displaying empty spaces. In a statement AT&T spokesman Mark Siegel said, “If customers think they can't make calls in the vast majority of the country ... that could do us irreparable harm."
The newest ad is holiday themed, borrowing from the story of the “Island of Misfit Toys”. Poor iPhone is a misfit because it is cursed with an inferior network… how sad. Big Red hopes the holiday season will be a good one for their new line of smartphones. Is that wishful thinking?