The Ultrabook concept revolves around the devices in this new class of laptops being priced aggressively by PC vendors. The basic idea is that sub-$1000 pricing will be enough to lure consumers to these ultra-thin and light computers. So with affordable pricing being such an integral part of the whole idea, it’s always going to be an important thing to consider when looking forward to upcoming Ultrabooks like the Asus UX21 and UX31.
The two upcoming Asus devices, which will form the vanguard of the Ultrabook onslaught when they arrive next month, have reportedly been priced in France. The 11.6-inch UX21, which Intel used to showcase the Ultrabook concept at Computex 2011 in May, will cost around €799 or almost $1100. Its 13.3-inch cousin, meanwhile, will be available in Core i5 and Core i7 flavors, with the former starting at €999 (approx. $1400) and the latter at 1199 (approx. $1600).
The UX21 packs a 1.6GHz Core i5-2467M processor along with 4GB of RAM and a 64GB SSD. Its 11.6-inch LED backlit screen has a resolution of 1366x768. As for the 13.3-inch UX31, it sports a 1600x900 display. The base model of the UX31 has a 1.7GHz Core i5-2557M processor and a 128GB SSD. There is also a slightly more expensive variant that features a 1.8GHz Core i7-2677M processor and 256GB solid-state storage.