Low cost ultraportables are starting to veer out of their budget pricing tier, a trend that will soon include Asus and its Eee PCs, the netbooks many consider to be responsible for popularizing the recent trend.
According to Asus president Jerry Shen, the company will launch more Eee PCs designed to address different market segments, including the high-end. Helping them to do it will be Intel, who Shen said is expected to keep shipping Atom N270 CPUs through the first half of 2009. So much for the Atom shortage.
Adding to the existing lineup of 11 Eee PC models, Asus will introduce two new categories, Ultimate and Pro Fashion, for a 2008 release. Both new models will come equipped with dual-core Atom processors and either a 120GB hard drive or a 32GB SSD. Models equipped with a solid-state drive will also feature a 10.1 inch 16:9 LED backlit panel, 4-5 hours of battery life, and command between $700 and $900, making them the first Eee PCs targeted at the high-end market.
Can netbooks still hold their appeal when approaching the $1,000 mark?