ASRock's aggressive strategy to build upon its branded motherboard business appears to be working, and in a big way. The second-tier mobo maker reported net profits of about $34.8 million on consolidated revenues of a little over $300.1 million. That's a jump of 62.7 percent in sales and 65.2 percent in profits, DigiTimes reports.
The numbers are promising for ASRock, to the say the least, but even more so considering the company recently said it wanted to start targeting the high end market. And it has the production to do so. ASRock shipped about 7 million of its own-branded motherboards in 2009, putting the company on par with MSI and ECS, both of which have been jockeying for the No. 3 spot in global branded mobos.
According to previous reports, ASRock has a good chance of doing even better in 2010 and could ship 9 million motherboards.